Collective Playlist

A collection of rap tracks that name products. From the classic couture fashion labels (Chanel) to the mundane (Hyundai, Kraft Cheese) and every Nike, Hennesy, and Lysol reference in between.

The bellowing strength of collective volume, the colliding harmonies, the concentrated enunciation of practiced singers, the awkward sustain and ardent timbres, the melodrama. Choirs give me the chills. They produce a windy texture that only human voices in unison can.